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    1. Home
    2. Signature Looks
    3. Maxwell Alderton

    Signature Look

    Maxwell Alderton

    Hove (“actually”) seafront is essentially Brighton without the hordes of seasonal tourists, making it perfect for a lesser-populated summer amble or beach barbecue with friends, as well as a bracing winter walkies with one’s four-legged best friend. That’s where you’ll find Maxwell Alderton most days, with his miniature poodle Pip. That is, when they're not hard at work at Peter Christian HQ, in the surprisingly industrious village of Partridge Green in West Sussex.

    Signature Look Max a
    Signature Look Max b
    Signature Look Max c

    Get the Look

    Representing the second generation at the family firm, Max heads the constantly evolving marketing department, with the current prime objective of nurturing the burgeoning business in the United States, which seems a thousand miles from rural West Sussex (3,466 miles to be precise).

    I've never had a style icon, but I've definitely had friends and people who have influenced my style...
    Signature Look Max d
    Signature Look Max e

    Having grown up in the area, it's fair to say Max broadened his horizons before returning to Sussex to settle into his career, having lived in both Brazil and Thailand. Describing his style as casual with a splash of formal, he's partial to an NYC thrift shop to find unique and characterful pieces to add to his wardrobe. Taking sartorial influences from friends and family (understandably) rather than specific style icons, Max enthuses over his newest love: “I've got really into drawstrings trousers of late… I'm a massive drawstring trouser aficionado!”.

    Signature Look Max f
    Signature Look Max g
    Signature Look Max g

    Here Max wears a 100% British wool navy shawl cardigan over a blue Viyella wool and cotton shirt to keep out the coastal chills whilst remaining sharp (Pip won't stand for sloppy dressing). Extra warmth and smart-casual steering are provided by a Vedoneire plain white T-shirt. Max has chosen a sand corduroy variant from his cherished drawstring trousers armoury, with a favourite Peter Christian cap that is no longer available (apologies if it caught your eye. You could always make Max an offer via postcard to PC HQ).

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    Signature Look: Maxwell Alderton
    Signature Look: Maxwell Alderton

    Signature Look: Maxwell Alderton

    Product Code: S

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    Reviews

    Trustpilot Score 4.8 out of 5
    4.8 / 5
    ·
    Read 20 reviews

    Customer Reviews

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    4.820 Reviews
    Trustpilot Score 5 out of 5
    18
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    Trustpilot Score 5 out of 5
    11/01/2026

    It’s been bitterly cold outside and I have been well wrapped up ; warm as toast in my British woollen shawl cardigan. Thanks.

    - Colin Veitch Customer

    Trustpilot Score 5 out of 5
    10/12/2025

    I purchased both the navy and oat colors, finding them to be exceptionally versatile. The quality and fit are impeccable. These are indeed proper cardigans.

    - Abdallah Touni

    Trustpilot Score 5 out of 5
    08/08/2025

    Beautifully knitted Cardigan with great detailing. The wool is soft to the touch and is constructed to last over many many winters. Overall this Cardigan is a must have over Autumn and Winter.

    - William Thompson

    Trustpilot Score 5 out of 5
    06/01/2025

    Great quality and it’s made in GB!

    - Louise

    Trustpilot Score 4 out of 5
    04/07/2024

    I like it! Purchased for cool weather and lounging around the house .Fits the purpose superbly even though my wife hates it and thinks it makes me look too old.

    - Brian

    Trustpilot Score 5 out of 5
    07/05/2024

    Really good quality cardigan ,good price, 2nd to no other stuff and made in England,,what're can you ask for, 😀

    - Paul

    Trustpilot Score 5 out of 5
    30/04/2024

    Better than I expected

    - Rita Martin

    Trustpilot Score 5 out of 5
    11/03/2024

    A lovely warm product, and above all it fits, which is by no means guaranteed for me. It’s a classic design and now represents one of my favourite items of clothing. It’s telling that my wife is casting envious glances at it, and even the cat likes sleeping on it.

    - Dr T

    Trustpilot Score 5 out of 5
    02/01/2024

    Fabulous quality and great value for a 100% Wool cardigan.

    - Mr. Graham Shelley

    Trustpilot Score 2 out of 5
    27/12/2023

    see my last review

    - David Furnell

    Trustpilot Score 5 out of 5
    27/11/2023

    A perfect Christmas gift to the man who deserves it the most-me.

    - Stephen Andrew

    Trustpilot Score 5 out of 5
    28/02/2023

    I bought this for my husband for his birthday; he'd found it online and liked the style. I thought it was more expensive than we'd usually spend, but that we could send it back if it wasn't worth the money. We haven't; it is really well-made, a great style and fit and he says it's super warm. He can wear it when he's working from home and it's smart enough to look good over a shirt for all those Zoom calls!

    - Belinda

    Trustpilot Score 5 out of 5
    30/12/2022

    Absolutely beautiful fabric and finish

    - Karen Webb

    Trustpilot Score 5 out of 5
    31/08/2022

    Lovely quality garment. Just what I had been looking for.

    - Margaret

    Trustpilot Score 5 out of 5
    09/06/2022

    A lovely cardigan which I had been wanting for a long time even though I had to pay considerably more than I wanted too. Be aware of the warning to size down rather than up as it is a very generous sizing

    - Edmund Dantes

    Trustpilot Score 5 out of 5
    08/03/2022

    Great shawl cardigan best there is

    - Anthony Clark

    Trustpilot Score 5 out of 5
    03/01/2022

    Great value for money. Lovely soft wool and it sits well

    - PLittlejohn

    Trustpilot Score 5 out of 5
    15/11/2021

    Very pleased , great product.

    - chris hands

    Trustpilot Score 5 out of 5
    24/08/2021

    A beautiful garment, but size was grossly wrong. I thought I could trust sizing as I have had three PC sweaters recently, so I ordered a 3XL anticipating this would be a loose, relaxing fit. Was it ever - there was a 10 inch overlap across my chest and the garment reached my knees. However my 6'4" stepson loves it. So rather than waste further money on freight I have earned plaudits for a generous though unplanned gift. Only one thing to do - order another a size smaller and hope fervently that it fits. A strange outcome considering there was one posting suggesting that the sizes were close-fitting, which I had taken into account when ordering. The garment itself is very desirable, warm, chunky, a potential winter favourite but only when the temperature drops below 10 C.

    - F M Hogg

    Trustpilot Score 5 out of 5
    01/06/2021

    Very smart warm item. Fit was very good. The delivery was very timely and the over all service from Peter Christian is excellent.

    - Joan Roberts