DENIM - FOR MEN WHO DON'T HAVE TO TRY... TOO HARD
enim. Those of us of a certain age will remember the iconic aftershave advert of 1979, wherein a bloke becomes irresistible after a splash of the eponymous pong.
Denim Aftershave Advert (1979).
Now I remember the scent being something close to a sweetish mosquito repellent, but nevertheless the appeal of the denim shirt lives on.
With its origins in work wear, the denim shirt was a practical, multi-pocketed shirt or light jacket to service the needs of the Klondike Gold miners.
Its practicality remains intact, but like much other work wear it has softened through use, via the Western, into a wardrobe staple. If I’m mowing the lawn, or having a gander under the bonnet of the motorcar, a denim shirt is my go-to garment. With a practical pocket for smokes, phone and pressure gauge, the sleeves roll back nicely for graft, exposing manly forearm and trusty wristwatch.
For this reason, the ladies have always liked the denim shirt – hence its uptake by some of our most masculine style symbols, from Redford to McQueen and Dean.
And in the cooler months – a pair of our toffee cords. Sweet.
James Dean - Giant (1956).
add a touch of axle grease and a spanner for effect
Double denim is as American as high cholesterol and gun ownership, so if you are one of our many customers from over pond, you have a god given right to don double denim. Even his lordship has been known to strut around the grounds in a Stetson, resplendent in double denim, when his annual revisiting of the “Good the Bad and Ugly” has gone to his head.
It is the kind of shirt that will wear the masculine badge of a few oil stains, frays and scuffs with pride.
With the latter in mind, we give ours the preppy pedigree of the Peter Christian boxing hares woven discreetly on the pocket and a button down collar with buttons of classic horn.
Forget the aphrodisiac aftershave maybe add a touch of axle grease and a spanner for effect; that is what I call horny!